Nearly after 60 years, Coca Cola ending the production of its popular diet drink ‘Tab’.
Tab is one of several “underperforming” products Coke has said it is eliminating from its brand lineup by the end of the year as the company seeks to streamline production and focus on bestsellers. The News “Coca Cola Is Discontinuing ‘Tab’ is streaming now.
Coke isn’t the only company withdrawing its brand lineup. Similarly, Many food and beverage companies are cutting back on their product offerings during the pandemic. This is to make their operations more efficient and meet growing demand for their most popular items too.
The company said its beverage overhaul was already under way before Covid-19, but the pandemic prompted the company to fast-track changes. Coke previously announced that Odwalla juices and Zico coconut water would be among the discontinued brands.
In announcing Tab’s end, Coke noted the zero-calorie sparkling beverage section has changed significantly in recent years, both in terms of its core consumer base and preferences. Retiring products like Tab frees the company to invest in its powerhouse Diet Coke and Coke Zero brands.
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Compiled by – MK (Editor)
Coke isn’t the only company withdrawing its brand lineup. Many food and beverage companies are cutting back on their product offerings during the pandemic to make their operations more efficient and meet growing demand for their most popular items.
Coca Cola is Discontinuing Tab. The company stated