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Ford – Google Join Hands To Offer Cloud-Based Data Services

News Link: Ford – Google Join Hands To Offer Cloud-Based Data Services – BY MK (Editor)

Ford Motor Co will tap into software, artificial intelligence and cloud computing offered by Alphabet Inc’s Google. Plan to develop new consumer services and modernize internal operations, the companies said on Monday.

As part of a six year partnership, the Dearborn, Michigan based automaker will incorporate the tech giant’s Android operating system into its Ford and Lincoln vehicles starting in 2023.

Ford will offer its customers built in Google apps, including its map and voice technology. It will deploy Google artificial intelligence technology. Which will improve the efficiency of vehicle development, supply chain and manufacturing operations, the companies said.

New Entity:

The companies will also form a group, Team Upshift, to explore uses of data to develop new retail. And create new ownership offers and other services for Ford customers.

Ford customer data will not be handed over to Google or Google advertisers. Ford vice president for strategy, David Mc Clelland, said during a conference call.

The auto maker will continue to use other cloud service providers. And collaborate with other tech companies such as Amazon.com, he said.

Mc Clelland and Google Cloud chief Thomas Kurian did not disclose details of the commercial terms of the agreement.

The Google Ford partnership reflects growing pressure on automakers to speed up software. And data-enabled services that can generate revenue or cut costs.

Ford, like its established rivals, has watched electric vehicle maker Tesla Inc become the world’s most valuable automaker. As investors view, Tesla as far ahead when it comes to the software and data management required for connected and electric cars.

Last year, Amazon.com I n c joined hands with Japan’s Toyota Motor Corp. The collaboration help manage and monetize data gathered from the automaker’s global vehicle fleet. Volkswagen AG in 2019 struck a deal with Microsoft to cooperate on cloud computing in China and the United States

Also, Read More News At Technology Segment

News Link: Ford – Google Join Hands To Offer Cloud-Based Data Services

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