News Link: Reliance Jio Ranked Fifth Strongest Brand Globally – By MK (Editor)
Reliance Jio ranked fifth strongest brand globally
Jio was Mukesh Ambani’s re-entry into the telecom business. Which offering free voice calling and dirt cheap data for mobile phones.
The four year old telecom venture Reliance Jio has been ranked the fifth strongest brand globally.
The Brand Finance’s Global 500 ranking of the strongest brands globally, which determined the relative strength of brands. In the list, WeChat is at top, according to its annual report on most valuable and strongest global brands.
Jio was Mukesh Ambani’s re-entry into the telecom business. Which offering free voice calling and dirt cheap data for mobile phones.
“Renowned for its incredibly affordable plans, Jio took India by storm through offering 4G to millions of users for free. Simultaneously transforming how Indians consume the internet – known as the ‘Jio effect’,” said Brand Finance, the world’s leading brand valuation consultancy.
It said brand strengths were determined through metrics of marketing investment, stakeholder equity and business performance.
According to these criteria, Chinese mobile app WeChat usurped Ferrari to become the world’s strongest brand. Russian bank Sber is third and Coca-Cola fourth.
The brand, it said, has no major weaknesses within the sector. Unlike other telecom brands globally, Jio has shown that it has broken the mould, and enjoys genuine affection from consumers.
Similarly, according to the 2021 ranking, Apple is the most valuable brand. Then Come Amazon and Google.
Also, Read More News At Technology Segment
Reliance Jio Ranked Fifth Strongest Brand Globally
