The Rocking Online Fashion Market In China – China’s Shein may be the biggest shopping site you’ve never heard of.
The fast-fashion player is taking away the place of more old rivals like Zara and H&M. It has become the largest, purely online, fashion company in the world measured by sales of self-branded products, as per Euromonitor.
Nanjing-based Shein, founded in 2008, is looking at the “Gen Z” social-media generation, using marketers on Instagram and Tik-Tok, and discount codes, to bring in younger shoppers in an increasingly crowded fashion market.
It offers low-cost styles, putting online hundreds of new designs to its app every week. The price for a dress is around half that of Zara, according to a recent ‘Societe-Generale’ price survey.
The COVID-19 pandemic has increased online sales at small shops. It gave chance to traders like Shein, Germany’s Zalando an edge over Inditex-owned Zara and H&M which have big city-centre stores.
In September, the Shein app saw 10.3 million downloads globally from across the App Store and Google Play. The Sensor Tower data shows. In looking up, H&M’s mobile app hit about 2.5 million, and Zara saw 2 million.
Privately-owned Shein, which also sells on Amazon, does not publicly say sales or other financial figures. The company did not respond to emails or phone calls.
The Rocking Online Fashion Market In China
Compiled by – MK (Editor)
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