With Name ‘Mi Store on Wheels’ – Xiaomi takes sales into next level by moving store in place. The ‘Mobile Store’ will have Smart Tv’s, CCTV Cameras and Smartphones etc for sale.
The Pattern of Store on Wheels is like one store will cover a fixed route. With specific stop points at different place on the stretch it will grab customers on the way – especially on village areas in India. The news of next trip will be intimated in advance so that information about the moving market place is spread and everyone knows when the store will be open at that place again.
With this unique mode of store, it hopes to win the heart of India says Xiaomi’s Global Vice-President and Managing Director of Xiaomi India, Manu Kumar Jain in his tweet. It will give Indian customers a new shopping experience especially when Covid pandemic is spreading where going to traditional shops are having multiple hurdles such as lock down, shop timing, transportation etc.
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